adidas Originals and MASTERMIND WORLD have
collaborated on a comprehensive collection of apparel and
footwear, translating the iconic Japanese label’s distinctive
visual language into a striking, athletic context.
Focusing on the uncompromised, utilitarian ethos of adidas’
‘90s Equipment series, the collection presents a range of
essential adidas silhouettes, elevated through the premium
constructions and ornate details that underpin MASTERMIND
WORLD’s creative vision.
In apparel, this manifests as a capsule of jersey, sweats
and outerwear pieces. An blacked-out palette with mixed
textures and understated contrast blue panels runs across
the range, branded through mixed texture engineered knit
EQT 3-stripes details and MASTERMIND WORLD skull &
crossbone branding. Progressive panel constructions and
luxury details complete the picture, finished with reflective
details, D-ring hardware touches and EQT-branded printed
Footwear then applies the same philosophy to two of the
EQT series’ most progressive silhouettes. First up, the
BOOST-upgraded EQT Support Ultra steps out in a premium
leather and mesh materialway, placed atop a contrast
white BOOST midsole. White laces and an EQT tongue
label complete the picture, finished with MASTERMIND WORLD
branding on the lateral ankle.
Accompanying the EQT Support Ultra, the EQT Support 93/17
continues the story, reconfiguring the futuristic EQT model
with a blacked-out stretch-textile and breathable mesh
construction, bolstered by high-end details. Minimal branding
in the form of a skull & crossbone lace-lock rounds off the
release. Both the EQT Support Ultra and EQT Support
93/17 will release in tonal Black and Mystery Ink colorways
with contrast white details, combining with the apparel offer
to create a premium sportswear collection informed by
the enduring and inimitable aesthetic of MASTERMIND WORLD.
September 29th 2017 in selected consortium retailers and MASTERMIND WORLD retailers.